# About Vuori

> Vuori draws inspiration from the coastal California lifestylean integration of fitness surf sport and art We make products that stand the test of time and h

Source: https://help.vuoriclothing.com/en_us/about-vuori-rJL8JVsJ1l

Last updated: 2024-10-15T00:02:41.127Z

## About Vuori

**Inspired by the Coastal California Lifestyle**  
Vuori draws inspiration from the coastal California lifestyle—an integration of fitness, surf, sport and art. We make products that stand the test of time and hope to inspire others to live vibrant, healthy lives. A new perspective on performance apparel, Vuori is much more than a brand. It’s a way of life.

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## Investment in Happiness

Our philosophy goes beyond a product guarantee—_Investment in Happiness_ reflects how we approach business, life, and relationships. Our guiding principles are simple, these are our values:

*   [Make great products](https://vuoriclothing.com/pages/our-materials)
*   [Be in great relationships](https://vuoriclothing.com/blogs)
*   Live extraordinary lives

We prioritize happiness within our team, community, the environment, and in every interaction we have.

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## Supply Chain

All tier-1 suppliers are required to follow the **Vuori Vendor Code of Conduct**, which ensures:

*   Fair treatment of workers
*   Safe and healthy working conditions
*   Strict environmental practices

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## Impact

Guided by our values and the California lifestyle, we believe in being [**Happier on a Healthy Planet**](https://vuoriclothing.com/pages/impact). We’ve created a program to protect the environment and promote sustainability through:

*   Responsible governance
*   Thoughtful product design
*   Strong partnerships with nature and our community

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## Community

Vuori was born in **Encinitas, CA**, a vibrant hub for active living. As a values-based business, we aim to prioritize great relationships, bringing together people from all walks of life to share positive, meaningful experiences.